As of a few weeks ago the Commonwealth Bank Australia welcomed a new
CEO in the person of Mr. Ian Narev. Prior to his assumption of power it
is recorded that he said:
"I am really looking forward to taking over Australia's leading bank
at a time of rapid change in the local and global economies, continuing
the focus on transforming the Group to become Australia 's finest
financial services organization and continuing to move that aspiration selectively into Asia."
As anyone who follows my scribbling knows, I have a beef with the CBA, and even posted an open letter to the former CEO. With that in mind I find it amazing that Mr. Narev is dreaming about the Asian market.
I live in Asia - China to be exact, and if there is one thing I
already know about the Commonwealth Bank, it is that its ability to see
beyond the four walls of its Australian Offices makes it highly unlikely
that it will be able to serve an Asian Market that well.
'Ability to see beyond the four walls of its Australian Offices' is my euphemism for the Bank's inability to pull its head out of its *cough*.
'Parochial' might be another good way of describing the Bank's operating procedures or perhaps, 'trapped in the unintended consequences of its own processes' might be an even better description.
As I have previously written, I can't be sure if the staff of the
Commonwealth Bank are Malicious, incompetent, untrustworthy or simply
'outsourced' but if a statement made by analyst John Mott
has any credibility Mr. Narev may be looking at cost savings through
re-engineering of internal processes, which itself is a euphemism for 'Staff Purge'.
From what I can surmise from my dealings with the Commonwealth Bank
through its 'non-secure' Secure Netbank System, the staff that one
communicates with through that system are most probably 'outsourced'
staff living in countries other than Australia.
An August 2010 Article
stated at that time that the Commonwealth Bank's strong performance was
a reflection of [..] strong staff incentives for customer service. My
'living in Asia' experience of Commonwealth Bank customer service is
that the Commonwealth Bank hasn't got a clue of what life is like in
Asia for ordinary people. Then again, I doubt that their intended market
share will include common ordinary people.
Let me give you an example of what I meant above when I said things
like 'unintended consequences of its own processes' and pulling their
heads out of their arses. (Sorry! I meant to write *cough*).
The Commonwealth Bank decided that although I've never had any
problems with my credit card, that they would make it more 'secure', and
instituted a system that has locked me out from using it.
That of itself however is not the problem. In order to punish me for
complaining about 'unjustifiable application of fees', the bank,
immediately after refunding said fees, promptly suspended my credit card
account on the pretext that my card had been used suspiciously. Here is
where the issue of competence comes to play. The last transaction was
at least a month old.
The bank was already aware that I did not have their latest security
service - the TOKENCODE - and that I had no landline on which to contact
them. (They refused to deal over a mobile phone.) I was told that I
must answer an email sent to my registered email address, but that
address is connected to the sites.google network and is therefore
blocked in China.
They have acknowledged through Netbank email my advice that I can't
access that account but refuse to contact me by my alternate email
address or my mobile telephone number because - wait for it - This is
the way they do business.
I can not for the life of me imagine a Chinese businessman's - scrub
that - any Chinese person's reaction to the Commonwealth Bank Staff
attitude. It simply does not compute in the Chinese Mind.
At least in relation to my problems, the Commonwealth Bank exhibits
the behavior of a rat trapped in a maze; one of its own making.
The Bank was able to ignore its own privacy policies and ask my
sister in Australia questions about the use of my card and my current
location in the world, but it can't seem to ignore any of its other
policies.
Well - no matter!
My account is suspended so I can't use it! No problem! I also cannot
pay the $700 on the card either because in suspending the account they
removed it from my netbank and so I cannot do a transfer to clear the
account. They told me to use BPAY but the bank system requires a
TOKENCODE for that too. I guess they expect me to hop a plane home.
If the Commonwealth Bank Australia intends to do business in Asia,
then I think it is going to need to know a lot more about 'providing
customer service' and 'dealing with foreign realities on the ground'
than they do at present. But I seriously doubt that they care about
that, for if there is one thing that has been obvious for a long time
with all the banks, it is that they are a law unto themselves.
In contract law, one cannot be held liable for a contract, and indeed
no contract exists, where the full content and conditions of which were
not provided them. In Contract Law one must be fully cognizant of all
conditions and penalties applicable within the contract.
But the Banks of course all use a standard 'catch all' condition
similar to that used by the Chinese government in application of its
laws. The 'catch all' allows them to make any decision they want at any
time to override all previous agreements and conditions.
Hence it is that they can tell you (as they did in the early 90's)
that using an ATM card would be free; then that the first dozen uses
would be free; then that transacting over the counter when there was an
ATM outside would attract a fee; then that you have a monthly fee to pay
for your ATM card use. I've been through all these stages and no one
ever asked me if I agree to the changes made. Likewise with the credit
card. (I should point out that back in
the early 90's my employer switched to putting our salaries in the bank
and required that I change banks to accommodate the process.)
I have never had a problem with my credit card; never had anyone
misuse my account and never found myself unable to pay for anything
using it. Until late 2010 after I returned to China!
The Bank decided that my credit card was insecure and so banned me
from using it. The Commonwealth bank, like the others, operates by their
own laws which supersede or render ineffective the laws which might
apply to lesser organizational entities.
In short, as Mr. Wayne Swan, the Deputy Prime Minister and Treasurer of Australia recently intimated, the big banks do not provide customers with 'active choices'.
How will the Asian community view a bank which operates using minimal
and/or outsourced staff, whose only incentives are related to how much
the bank can charge the customer, and whose operational procedures tie
them up in the law of unintended consequences, (no landline phone - no
access to email account) but without the power, authority or incentive
to correct the flaws of the laws?
The way I see it, with my account suspended I have no monthly fees to
pay! No debt to pay since the bank itself is preventing that! I am
happy enough with the situation!
My experience in Asia tells me that while Asians may know how to put
up with corruption what they don't know how to deal with is Western
Stupidity.
It confounds me too!
Good luck Mr. Narev! You are probably going to need it! Perhaps you
would like to read the companion piece to this article titled: China, and Western
Ignorance.
Or read about Ancient Chinese Culture alive and well in the 21st Century destroying people's lives.
R.P. BenDedek
Email:rpbendedek@hotmail.com
R.P.BenDedek (pseudonym) is the Author of 'The King's Calendar: The Secret of Qumran' (www.kingscalendar.com
), and is a guest columnist and stand-in Editor at Magic City Morning
Star News. An Australian, he has been teaching Conversational English in
China since 2003.
Writers Journal Kingscalendar
"The King's Calendar" is a
chronological study of the historical books of the Bible (Kings and
Chronicles), Josephus, Seder Olam Rabbah, and the (Essene) Damascus
Document of The Dead Sea Scrolls.