Magic City Morning Star

Advertising | RSS Feed | About Us 

Last Updated: Sep 10, 2014 - 2:08:00 AM 

An eclectic mix of news and information
Staff Login
Donate towards our web hosting bill!

Front Page 
  -- Local
  -- State
  -- National
  -- IRS News
  -- Win at Work
  -- History
  Tech Notes
  -- Comics
  -- R.P. BenDedek
  -- Kenneth Tellis
  -- M Stevens-David
  -- Down the Road
  Today in History
  -- Editor's Desk
  -- Guest Column
  -- Scheme of Things
  -- Michael Devolin
  -- Tom DeWeese
  -- Ed Feulner
  -- Jim Kouri
  -- Julie Smithson
  -- J. Grant Swank
  -- Doug Wrenn
  Agenda 21
  Book Reviews
  -- Old Embers

Web Directory Reviews
WDR Directory of Directories
Restore The Republic - The Home of the Freedom Movement!


"Jintan's Purple Cow" - No. 1: Jintan's Purple Cow
By Juan Cervantes
Mar 14, 2012 - 6:10:26 AM

Email this article
 Printer friendly page

"Jintan's Purple Cow."

Kitchen International is a famous eatery located in New York City where if someone breaks the rules, they are banned from the establishment until the punishment is completed. In Seth Godin's book Purple Cow: Transform Your Business by Being Remarkable, he gives businesses advice on how to stand out from their competition. Godin describes any business that offers something very unique as a "purple cow." The customer is privileged to shop there instead of that business having to advertise to attract patrons. In Jintan, Jiangsu one famous noodle restaurant by the name of Kai Yi Tian, Open One Day, is the town's own purple cow. If you ask locals, the restaurant is true to its name and is only open every Monday

According to the manager, the original restaurant opened right before the start of the Japanese-Chinese War of 1937. Since Jiangsu was a constant battlefield between Chinese Communist forces and the Japanese Army, the steady supply of foodstuffs to the restaurant was uncertain. In response, the original two owners decided to change the name to Kai Yi Tian since they did not know on what days they would have food. If residents saw the restaurant open, it would be better for them to come inside since its next day of operation would be unknown. At the end of World War II the owners decided to keep the restaurant's war time name.

It turns out the only thing that resembles a purple cow for the restaurant is its name. The restaurant is open everyday of the week. The residents of Jintan use this story as a joke with foreign and Chinese visitors. No one in Jintan knows why Monday is the chosen day for the joke. Sometimes Kai Yi Tian receives a visitor who thinks they are lucky to eat there on a Monday, or a special day besides Monday that the restaurant opened. The author of this piece was fooled as he went there every Monday until one local decided to explain the joke to him. This "purple cow" belongs to the people of Jintan who use this story for a laugh and Kai Yi Tian that benefits from unsuspecting visitors.

Juan Cervantes

Mr Cervantes first series of stories was titled: 'Postcards from China' and written under the name "T. D. Polo-Sanchez".

© Copyright 2002-2014 by Magic City Morning Star

Top of Page

Latest Headlines
Comedian Ron "Tater Salad" White at Bangor's Cross Insurance Center July 30, 2016
Cirque Du Soliel is bringing "OVO" to Bangor this Summer
Royal Horses Equestrian Tour Tickes on sale from Today in Bangor
Do Guardian Angels go to school?
An Exercise in Argumentative Poetry - No. 1 The Making of You and Me

A Dinosaur of Education - a blog by James Fabiano.
Shobe Studios
Wysong Foods - Pets and People Too