Magic City Morning Star

Advertising | RSS Feed | About Us 

Last Updated: Sep 10, 2014 - 2:08:00 AM 

An eclectic mix of news and information
Staff Login
Donate towards our web hosting bill!

Front Page 
  -- Local
  -- State
  -- National
  -- IRS News
  -- Win at Work
  -- History
  Tech Notes
  -- Comics
  -- R.P. BenDedek
  -- Kenneth Tellis
  -- M Stevens-David
  -- Down the Road
  Today in History
  -- Editor's Desk
  -- Guest Column
  -- Scheme of Things
  -- Michael Devolin
  -- Tom DeWeese
  -- Ed Feulner
  -- Jim Kouri
  -- Julie Smithson
  -- J. Grant Swank
  -- Doug Wrenn
  Agenda 21
  Book Reviews
  -- Old Embers

Web Directory Reviews
WDR Directory of Directories
Restore The Republic - The Home of the Freedom Movement!


Data Privacy Planning for Small Businesses
By Better Business Bureau
Jan 31, 2014 - 12:17:31 AM

Email this article
 Printer friendly page

Marlborough, MA - Whether your small business sells goods and services online, or you're simply using your website to market to your customers, Better Business Bureau advises that having a quality website privacy policy can build consumer trust and distinguish your business in a crowded online marketplace.

Some federal and state/provincial laws apply to privacy policies for websites that collect and share consumer data, including data collected passively using cookies. There are also limits on how a business can collect sensitive data, such as personal information from children under 13, protected health information, or information collected to provide certain financial products or services (e.g., loans, investment advice, insurance) to consumers.

Whether or not it's legally required for your business, it's a good idea to develop and maintain a comprehensive privacy policy. Your customers have a right to know what privacy protections they can expect when they interact with your business online.

Even if you're not processing sales transactions on your site, you may be collecting your visitors' personal data to generate leads, make appointments, manage newsletter subscriptions, or to share with advertisers. You're probably using web analytics to gather data to optimize your website's performance.

If you don't have a privacy policy in place, or your current policy doesn't accurately reflect your data privacy practices, BBB has created an easy-to-follow guideline for the development and maintenance of a privacy policy. It's available online for free at, along with BBB's "Data Security -- Made Simpler" and other tools for businesses.

Along with information on how to collect, safeguard, store and dispose of customer data, BBB also advises on how to create a culture of privacy in your company, instilling and promoting privacy as a core value. "Safeguard privacy" is one of BBB's eight "Standards for Trust." BBB Accredited businesses must pledge to adhere to the "Standards for Trust," but all businesses can use them to define a corporate culture that advances trust in the marketplace.

The new "Data Privacy Planning" guideline also helps businesses plan for growth, and addresses special circumstances when bricks-and-mortar businesses go online, when domestic businesses become international, or when any business makes the leap to mobile.

For more business tips you can trust, visit

For more than 100 years, Better Business Bureau has been helping consumers find businesses, brands and charities they can trust. In 2012, consumers turned to BBB 124 million times for Business Reviews on more than 4.5 million companies and Charity Reports on 11,000 charities, all available for free at The Council of Better Business Bureaus is the umbrella organization for 113 local, independent BBBs across the United States and Canada, as well as home to its national programs on dispute resolution and industry self-regulation.

© Copyright 2002-2014 by Magic City Morning Star

Top of Page

Latest Headlines
Global confidence in Israel's economy
High return on US investment in Israel
Winning at Working--Convenient Mistruths
Winning at Working--Simple Solutions
Winning at Working--The Not-Me Syndrome

A Dinosaur of Education - a blog by James Fabiano.
Shobe Studios
Wysong Foods - Pets and People Too