Magic City Morning Star

Advertising | RSS Feed | About Us 

Last Updated: Sep 10, 2014 - 2:08:00 AM 

An eclectic mix of news and information
Staff Login
Donate towards our web hosting bill!

Front Page 
  News
  -- Local
  -- State
  -- National
  Community
  Business
  -- IRS News
  -- Win at Work
  Education
  -- History
  Tech Notes
  Entertainment
  -- Comics
  International
  -- R.P. BenDedek
  -- Kenneth Tellis
  Outdoors
  Sports
  Features
  -- M Stevens-David
  -- Down the Road
  Christianity
  Today in History
  Opinion
  -- Editor's Desk
  -- Guest Column
  -- Scheme of Things
  -- Michael Devolin
  -- Tom DeWeese
  -- Ed Feulner
  -- Jim Kouri
  -- Julie Smithson
  -- J. Grant Swank
  -- Doug Wrenn
  Letters
  Agenda 21
  Book Reviews
  -- Old Embers
  Notices
  Archive
  Discontinued


Web Directory Reviews
WDR Directory of Directories
Restore The Republic - The Home of the Freedom Movement!

Business

Cut Through the Clutter & Connect with Clients - 5 Benefits of Writing a Business Book
By Tanya Hall
May 15, 2014 - 9:32:28 AM

Email this article
 Printer friendly page

We've entered the information age, and with it comes information overload. Increasingly, people are inundated with sales calls, spam mail, and other marketing materials cluttering their mailboxes, email accounts, and televisions. People are tuning out. Direct mail ends up in the trash, emails are deleted upon receipt, and buying radio or television airtime is too expensive.

So how can an expert or business break through the clutter, spread an idea, and connect with potential clients? The answer: write a business book.

The benefits of writing any book are many, but here are five powerful benefits to writing a business book in particular.

Benefit One: A Business Book Identifies Your Specialty

True thought leaders are authorities on a specific topic--and the more specific and differentiated their area of expertise, the better. Those who claim to be experts on multiple topics aren't experts at all; they're dabblers. Establishing oneself as an expert takes experience, knowledge, and a track record of results. Writing a book on that expertise cements your reputation as a thought leader in your specific area.

When people seek you out, what specific topic do they most frequently ask you about? This is probably your specialty. Research online, visit a bookstore, or study an industry association and identify the leaders in your field. Create a table listing their strengths and weaknesses. Do you see an opening that you can fill?

Benefit Two: A Business Book Defines Your Value Proposition

Once you've narrowed down your specialty and differentiated yourself from your competition, it's time to identify your key message and the value that you will bring to others. Using a nonprofit leadership example, a book could establish a value proposition of "developing socially-oriented leaders" or "teaching organizers how to motivate volunteers." Make a list of key messages, bring in a few trusted advisors, and begin brainstorming, creating, and refining until your stated value proposition is accurate and succinct. Being specific and brief will help you quickly hone in on your target audience and will help them identify you as an authority on their topic of concern. This will ultimately help you attract the right potential readers and prospective clients.

Don't rush this process. It may take some time to find the words that you feel you can build a brand around and live with for years to come.

Benefit Three: A Book Helps You Develop Your Message

You've identified your key message, and now it's time to develop the content to carry your message forward. Quite often, this process helps experts to move beyond the surface elevator pitch of their positioning and to identify and refine the specific, actionable ways that they impact others. What tips, strategies, frameworks, and examples do you have that help communicate your message and provide value to your audience? Do you have access to important statistics, research, or fellow experts? Compile all of this information into talking points and organize them by subtopic, and then pull together supporting facts and actionable tools to help the reader apply your knowledge.

Benefit Four: A Business Book Can Help You Find Clients

If your book adequately conveys the promise and purpose of your core business work, it can be a great tool to establish credibility and help attract prequalified prospects that want the additional benefit of your speaking, consulting, or coaching services. Some authors are content to use digital publishing and an online-only distribution approach, but if you're seeking wider distribution of physical copies in airport bookstores, etcetera, you'll most likely need to partner with an established publisher or distributor.

A word of caution: Do your research! From self-publishing to traditional publishing and hybrid models in between, there are multiple ways to publish. The approach that is best for you will depend on your goals, timeline, genre, and resources. Just as in any other industry, quality can vary--so do your homework to avoid the less favorable publishing routes.

Benefit Five: A Business Book Gives You Something to Promote

The first rule of generating word of mouth buzz is to give people something to talk about. A book launch gives you the opportunity to launch a media campaign around your book's release, a reason for you to connect with the media as an expert source, and physical tool to deliver to reporters, meeting planners who might be interested in you as a speaker, and your internal list of past and prospective clients.

As you secure media placements, be sure to share those articles, interviews, speaking engagements, etc. Keep a running list of your activities on your website, along with an updated press kit and speaking menu so people can easily identify you as an expert source for their topic.

Tanya Hall
Tanya@greenleafbookgroup.com
www.greenleafbookgroup.com

  • Tanya Hall is the CEO of Greenleaf Book Group, an independent publisher and distributor with a specialty in developing bestselling business titles.

© Copyright 2002-2014 by Magic City Morning Star

Top of Page

Business
Latest Headlines
National Communication Expert Shares 4 Tips for Overcoming 'Fake Talk' to Build Employee Trust
OECD: Israel attracts foreign investors
Scammers Pose as E-ZPass to Collect 'Unpaid Tolls'
Quick Tips on Raising Capital
Israel embraced by the global business community

A Dinosaur of Education - a blog by James Fabiano.
Shobe Studios
Wysong Foods - Pets and People Too

Google
 
Web magic-city-news.com