It was announced this week that next month Crestview Publications will release a book about a name and company with which most of us are familiar. The book is about 'Neutrogena'. "Unfair Competition--Murder By Gunshot" will be released on October 1, 2013. The author is Los Angeles veteran lawyer Christopher Norgaard who was involved in the decades-long battle between the Belgian company founded by the inventor of the Neutrogena soap, Laboratoires Ed. Fromont Neutrogena International Corporation ("LEF") and the U.S. company that started as Natone Company and became Neutrogena Corporation.
"For fifteen years, LEF's Arne Tali and Neutrogena Corporation's Lloyd Cotsen entertained, negotiated and litigated with and against each other as they built their worldwide Neutrogena brand of soaps, shampoo, lotions and cosmetics. Cooperation alternated with rivalry, followed by threats and conspiracies, and mystery...and murder."
"Unfair Competition--Murder by Gunshot" dissects one of the most complicated and tragic international business disputes in legal history. More than 34 years after bloodshed, and almost 20 years since Lloyd Cotsen completed his lifetime business plan by engineering the sale of Neutrogena to the pharmaceutical giant Johnson & Johnson, the full story can finally be told. The Neutrogena story is a story not only of mystery and murder, but also of the inevitable and irresolvable conflict between two commercial worlds. LEF, a company whose founder had originated the transparent soap that became a household name, tried to fend off Cotsen's American upstart which had long since overtaken it in sales and profitability.
Norgaard traces the years of battle that the Beverly Hills police concluded had culminated in murder, and he explores details of evidence, many of them unknown, overlooked or misunderstood at the time, that are essential to understanding what happened and what might have happened.
About Christopher Norgaard:
Christopher Norgaard is currently a practicing business litigation lawyer with 39 years of legal experience. A graduate of Stanford University and the Georgetown University Law Center, Norgaard practices law in downtown Los Angeles. In addition to numerous legal articles Norgaard has presently authored his first book, "Unfair Competition--Murder by Gunshot", which is in the final stages of production. Focusing his legal skills primarily in the areas of intellectual property, complex contractual relationships, banking, unfair competition, and real estate, Norgaard has served as lead litigation counsel in a number of important banking and commercial cases, including cases that have made law in California as well as in the federal Ninth Circuit. Norgaard has been quoted frequently in articles on intellectual property matters, and he has authored a number of articles on intellectual property and related issues. He has also served on, among others, the Governing Board of the San Marino Unified School District, as President and currently as Vice President.